‘Good marketing makes the company looks smart and great marketing makes the customer feel smart’, so is the motto of Mr. Hirabhai Parmar Director and Marketing head at Maharaana Industries Pvt. Ltd, Gujarat.

Knowledge and awareness are the keys for the marketing and Mr. Parmar has kept that as the backbone for the company as people as unaware about the e-waste management recycling, and disposal and he has taken the initiative to make people aware of this waste and then making sure that they implement it for the safety of the environment and the society.

With the help of different campaigns and advertisements, he has started the awareness for the people that why is necessary to dispose of and recycle the e-waste. Almost 70% of the waste counts in from the industrial sectors which include public as well as private.

He made people understand by classifying the waste as industrial, commercial, domestic, and agricultural and the ways to recycle and dispose of to help us in saving the environment as people use the simple logic of waste as unwanted and unusable materials but forget that it can be recycled as well as reused. Dumping them is no solution but to recreate is.